The list of people, places, and things that late-icon Betty White had an impact on can probably go on for a long time. Even after her passing her legend continues in many ways, one of which includes the upcoming, “Betty White Challenge.”

The “challenge” was started by an online movement following White’s death on Dec. 31, 2021. It involves people celebrating White’s known love of helping animals by donating to an animal rescue or charity on Monday, Jan. 17, a date that also would’ve marked her 100th birthday.

Among those getting in on the action is Crawford Brew Works in Bettendorf, Iowa.

Crawford is donating $1 from every beer purchased towards Kings Harvest Pet Rescue No Kill Shelter.

The Davenport-based shelter aims to help animals find loving homes, taking surrenders and donations to help care for different cats, kittens, puppies, and dogs before helping them find a new family.

“Given that Crawford Brew Works has a huge non-profit culture, we thought this is a really easy thing to jump in on and it’s going to help raise money as well,” said Crawford General Manager Tom Taylor.

Crawford Brew Works is open from 2 p.m. to 10 p.m. on Monday.